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excerpt from page 82 of "Raw Food Diet Myth" by Ruthann Russo PhD:

"Raw chocolate, made from raw cacao beans, is always dark and at least 75 percent cacao (pronounced ka-cow), not to be confused with cocoa, the sweetened, cooked form of the cacao bean. My favorite recipe is an organic, raw, vegan super chocolate fudge bar made with raw cacao, raw cacao butter, raw coconut oil, raw agave nectar, organic raw whole vanilla bean, organic raw cayenne, and organic Himalayan crystal salt. The bars are made by Jon-Michael Kerestes, owner of Love Street Living Foods. When I interviewed Jon-Michael, he said that he became a raw chocolatier after he saw people’s reactions to the food. He brought some raw chocolate bars to a party in Los Angeles and saw that people couldn’t stop at just one piece, and eventually they were competing for the last few pieces. “If raw cacao can create this reaction in people and it’s good for you,” he thought, “this is a business I must start.” And so he did. And many of us are grateful for that."